Malaysia Airways introduced that it has chosen Sabre Company’s PRISM to energy and optimize its company phase.
By utilizing automated, real-time knowledge insights and traits, PRISM presents the airline superior knowledge analytics, enabling them to craft a extra customised journey answer for enterprise prospects.
Malaysian Aviation Group (MAG) chief govt Ahmad Luqman Mohd Azmi mentioned of the know-how: “Deciding on the precise enterprise intelligence answer is crucial for enhancing our company journey choices, driving enterprise development, and boosting income whereas elevating the journey expertise for our prospects. This is the reason we’ve chosen Sabre PRISM, to assist us obtain these targets by optimising and streamlining our gross sales processes.”
With PRISM, airways achieve a complete view of company journey whereas guaranteeing compliance with GDPR and different world knowledge privateness laws. It’s the solely answer that gives a built-in analytics device, on-demand reporting, and API connectivity.
Moreover, Sabre presents PRISM prospects 24/7 self-service entry to analytics and reporting, in addition to in-house technical and growth help. This help ensures correct and well timed knowledge information and enabling customized growth help for patrons.
PRISM additionally ensures aggressive company account administration and enhances the client expertise by way of higher presents primarily based on their distinctive company journey necessities.